Our company

COMFORT IS EXPENSIVE.
WE MAKE PEOPLE PAY LESS.

The Comfort Killers is a movement of people who decided that staying comfortable was costing them too much — their health, their money, their time, their self-respect.

The definition

A Comfort Killer is someone who does the opposite of what they have been doing in order to achieve the targets, success, and goals they want — becoming who they want to be by taking action.

Our mission

Teach millions of people how to get uncomfortable — so they can think better, act better, and live better.

Stacy A. Cross interviewing Grant Cardone
Stacy A. Cross with Grant Cardone

What we stand by

Responsibility first

Nothing changes until you own it. No blame, no waiting, no rescue coming.

Do the uncomfortable thing

The move you're avoiding is the move that pays. We point straight at it.

Useful over impressive

Every video, lesson, and page has to leave you with something you can use today.

Make it fun again

Motivation, personal development and power got boring. We're bringing the energy back.

The road so far

  1. EST. 2015

    The Comfort Killers starts as one woman documenting her way out of a nine-year gambling addiction.

  2. 2016 – 2018

    Books, original films, interviews, and hundreds of episodes recorded in real time while rebuilding from zero.

  3. 2019 – 2023

    The work spreads: courses, speaking, and interviews with people who built something from nothing.

  4. TODAY

    A movement with a personalized plan, a full library, courses, and a membership — everything organized around your next uncomfortable step.

Where we're going

We're still building. The plan is simple: keep putting out work that makes motivation, personal development and power fun again — loud, honest, and worth your time — while giving every person who shows up a plan built around their own life instead of somebody else's highlight reel.

“I take 100% responsibility for my life and I am always ready to take on the biggest of challenges.”